Businesses today need more than good products and services to succeed – they need purpose. Whether that be a way they are supporting their local community or a larger initiative they are launching to support the world as a whole, smart business owners understand the importance of making a difference.
One impactful way to do this is through sustainability certification for business.
Why Sustainability Certification for Business Matters
Sustainability certification for business is more than just a stamp of approval. It’s a commitment to making business changes that really make an impact. These green programs are not just one-off tactics. They can build upon each other and help to ensure eco-friendly programs are ingrained into each part of the company. Sustainability certification can also do more than just provide a new talking point for business owners. This focus on going green can save money, increase customers and provide a new way to go up against competition. In fact, research has shown that 84 percent of consumers seek positive environmental commitment with the companies they do business with and 80 percent of consumers consider a company’s environmental and social commitment before making a purchase.
Green Certification Programs
This focus on sustainability may seem overwhelming at times, especially for small business owners who are busy running the ins and outs of their companies. Owners might want their companies to become more green, or tell customers that they are already green, but may be unsure of how to effectively accomplish this. That’s where green certification programs can help. These types of programs take the guesswork out of sustainability for business owners and hone in on the specific areas where their companies will be able to not only make a difference to the world, but also save money and earn more customers.