The time is now for all companies and businesses to get serious about sustainability. This often starts with establishing priorities and formally writing an environmental mission statement or what we call a “green mission statement”. A green mission statement becomes the foundation of a company’s sustainability efforts. It provides the organization and its stakeholders with an understanding of what’s most important and what your company can do to protect the natural world and be more socially responsible.

In this guide, we discuss the following::

  • What is a green mission statement and why is it critical
  • How to identify your company’s key sustainability drivers and prioritize commitments
  • Tips on brainstorming and cross-functional collaboration
  • How to identify your company’s key sustainability drivers and prioritize commitments
  • How to use your mission statement to tell your sustainability story and rally employees
  • Dozens of mission statement examples and templates
  • Examples of green mission statements from some of the most purpose-driven companies in the world.

Want to Learn More About GBB?


Download our Green Business Case White Paper

Still deciding if GBB Certification is right for your business? Request your copy of GBB’s White Paper, The Case for Green Certification, our in-depth look at the opportunities, benefits, market trends and business case available to greener small businesses.

See What Current Members Are Saying

Our members continue to amaze us with their commitment to sustainability and their innovative green and social responsibility initiatives.  See how they leverage GBB and use their business  as a platform for good.

Watch GBB’s Getting Started Video

Check out this short product demonstration video to understand the GBB EcoAssessment and EcoPlanner tools.  Understand how easy the Online Green Business Certification process is.