Employees, especially the younger generation, seek out employers who are socially and environmentally responsible. Being green and promoting it will attract the best employees and enable you to hire exceptional purpose-driven employees.
Employees care about the environment and want to know the company they work for also cares. Your employees will be more fulfilled and satisfied knowing they work for a company that is environmentally responsible.
Employees enjoy participating in projects, programs and events that support causes they believe in, like protecting the planet. GBB members often uncover an employee grassroots movement to give back and address climate change.
If you are a leader at your company and want to create a purpose-driven green culture, formally communicating your mission and commitments is the foundation that will help accomplish that. GBB membership provides the foundation for a green and purpose-driven culture.
