Sustainability is a crucial topic these days. As we head toward an uncertain future, many are looking for ways to protect our planet for future generations.
Having an eco-conscious website – with an eco-friendly web host like Doteasy – can make a world of a difference towards reducing our environmental impact.
Read on to find out how to use your website to create sustainable solutions: for event planning, small businesses, and non-profit organizations.
Sustainable Solutions for Event Planning
Planning an event can be overwhelming and expensive, but having a website can provide many sustainable solutions to help individuals at many points throughout the process. Whether you are planning a personal event, like a baby shower or wedding, or a corporate event, like a product launch or open house, here are ways that having a dedicated website can help you reduce your carbon footprint.
Replace Paper Invitations
Make paper invitations a thing of the past. Reduce paper and plastic waste by creating a beautiful e-vite on your own website. Include all important details, such as the date, time and venue on your web page. You can choose whether you’d like to make the page password protected to make it even more secure.
Simply send out an email including your website link, or send out your website URL in a text or message: a perk of sending out website invitations is that guests can access it at any time, and do not run the risk of misplacing it.
Bonus tip: Doteasy Web Hosting plans include email accounts at your domain name to help you send out the information you need, as well as communicate with vendors and collaborators.
Effective Paperless Event Marketing and Information
A website containing your event’s details is a fabulous way to get the information out, without the need for paper flyers. For public events, simply share the link to your event details through social media or through emails once your website is ready.
Keeping track of your guests is so much easier when you provide an RSVP form on your website.
For private events, a website is the most efficient way to share your gift registry or wishlist if needed.
Sustainable Solutions for Small Businesses
Running a small business is no small feat – and often the environmental impact from it can be large. These simple ideas can go a long way in reducing waste, while increasing efficiency.
Eliminate Business Cards
In a recent study, it was found that 88% of paper business cards are often discarded within a week. Instead of contributing to dustbins around the world, present your details on your website!
Potential customers or collaborators can find you with a simple Google search. Plus, there’s no need to miss out on any networking opportunities due to forgetting to bring or running out of paper business cards.
Decrease Waste From Redesigns
As your branding, style or logos evolve, having a website allows you to change your business aesthetic without needing to toss out old business cards or physical marketing materials.
Embrace Digital Marketing
Outreach through digital platforms is one of the most powerful ways to market your business. By placing strategic ads that link to a landing page on social media platforms or search engines, you can replace traditional outreach methods like paper mail-outs or flyers. A landing page is a dedicated web page for specific markets or campaigns, and is a great way to allow you to target and track specific audiences. You can also offer promotions or coupons digitally by placing them on your website.
Sustainable Solutions for Non-Profits
With non-profit organizations, resources may be very limited. These suggestions can help to conserve financial and natural resources to contribute to a greener society.
Social Media and Search Engine Ads
As with small businesses, digital marketing can be a powerful tool, with the potential to have a wider reach at a lower cost and using fewer resources. Placing strategic ads on social media platforms and search engines can reduce the physical waste and emissions that result from sending paper mailouts.
Email newsletters are an effective way to keep patrons educated about your organization. You could also create a dedicated Updates and News webpage, and send emails to members when updates are ready.
Online Donor Portals
Create a portal to accept payments or donations through your website, which eliminates the need to send out paper forms or receive physical cheques in the mail. This approach also allows you to easily reach a worldwide audience and accept donations globally.
The Importance of a Green Web Host
Finding an eco-friendly web host goes a long way towards minimizing your environmental impact. Doteasy Web Hosting is a Certified Green web host that is intentional in reducing its carbon footprint. Doteasy uses renewable energy to power its servers, uses energy-efficient cooling practices, and employs eco-friendly practices within the office. In addition, Doteasy gives back to eco-friendly charities with an aligned mission.
By choosing Doteasy as your web host, you are making a conscious decision to make a positive decision for the planet. With these simple sustainable solutions, you’ll be able to participate in a greener future.