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Businesses today need more than good products and services to succeed – they need purpose. Whether that be a way they are supporting their local community or a larger initiative they are launching to support the world as a whole, smart business owners understand the importance of making a difference.

One impactful way to do this is through sustainability certification for business.

Why Sustainability Certification for Business Matters

Sustainability certification for business is more than just a stamp of approval. It’s a commitment to making business changes that really make an impact. These green programs are not just one-off tactics. They can build upon each other and help to ensure eco-friendly programs are ingrained into each part of the company. Sustainability certification can also do more than just provide a new talking point for business owners. This focus on going green can save money, increase customers and provide a new way to go up against competition. In fact, research has shown that 84 percent of consumers seek positive environmental commitment with the companies they do business with and 80 percent of consumers consider a company’s environmental and social commitment before making a purchase.

This focus on sustainability may seem overwhelming at times, especially for small business owners who are busy running the ins and outs of their companies. Owners might want their companies to become more green, or tell customers that they are already green, but may be unsure of how to effectively accomplish this. That’s where green certification programs can help. These types of programs take the guesswork out of sustainability for business owners and hone in on the specific areas where their companies will be able to not only make a difference to the world, but also save money and earn more customers.

How Does Sustainability Certification for Businesses Work?

Sustainability certification for business typically involves a business owner investing in a program that lays out a handful of green initiatives that can be reviewed for completion or added to a list of new projects to launch. These can include initiatives that assess and improve upon power and energy use, transportation, recycling and materials reuse, lighting, and even paper use. Depending on the industry there may also be more specific areas that can be analyzed to determine areas of achievement and improvement.

The green certification process for business is typically easy, flexible and effective, and companies are often scored on each green activity they complete. This makes it easier for business owners to see where their sustainability efforts stand today and identify areas to focus on in order to become even more green. Certification programs can also provide best practices and step-by-step guidelines to help ensure businesses can actually accomplish the necessary tasks to accomplish a new green program.

Companies that become certified are able to display their certification through seals that are awarded once certain requirements are met. Seals can be displayed on company websites, printed on collateral and shared with the community as a way to demonstrate the business’ focus on green business. This can provide another avenue for marketing and promotions, attracting more customers who are interested in sustainability. The best certification programs also offer additional benefits, like marketing support and partnership opportunities. Investing in sustainability certification as a business owner can not only help to prioritize green programs, but can also help owners make the most out of the ones they choose to launch and grow.

Get Started on Your Green Journey

If you’re ready to begin or continue your green journey, we’d love to be your partner along the way. Getting started on green certification with Green Business Bureau is an easy and affordable way to show your customers and community that you care about sustainability.

To learn more or become a member, check out GBB.com today.

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  • […] Green companies and brands are typically more appealing to clients, customers and employees, and this appeal is growing steadily.  A company can increase sales to new customers who prefer to purchase from green businesses. The Nielson global online survey mentioned earlier supports this conclusion, as do numerous other studies and surveys that track consumer trends. With workers and consumers alike recognizing and placing increasing value on environmentally friendly products and companies, it makes good business sense for every organization to explore this option.  In fact, if you’re committed to green business practices, it makes sense to apply for green certification, also known as sustainability certification. Earn the certification seal will help your green marketing and promote your achievements to your employees and customers. You can learn more about it in a recent GBB article: What is Sustainability Certification for Business? […]

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