Any business owner knows how important it is to be able to connect with customers in relevant ways. From social media posts to landing pages, today’s marketing opportunities are endless. Two marketing avenues that continue to be an important part of the marketing mix, especially for B2B focused companies, are email and outbound phone calls. For many businesses, this type of marketing outreach is extremely effective, but can be hard to tackle due to a lack of contacts and leads., based in Minneapolis, MN, is helping businesses make their marketing more effective by offering access to well-built and vetted consumer and business contact databases. started as an insurance agency, but in 2005 after a few agents became frustrated with renting lists and being charged exorbitant prices, decided to start a division of the company focused on data compiling. Today, works with hundreds of sources to ensure accurate data for the company’s business and residential lists, and email databases. recently joined Green Business Bureau to help reach the goal of reducing the amount of waste the company creates, all while becoming a role model for their customers and other companies in their industry.

While is increasing their focus on green initiatives with their GBB membership, the company has been focused on sustainable efforts for the last couple of years. In 2016, the decision was made to stop sending customers software on a physical disc and instead send USB Flash drives that could be reused, as well as begin offering digital downloads for some products to conserve resources used by shipping companies. Both changes have been well-received by customers, who have enjoyed being able to re-use the sent flash drives when their software becomes obsolete. has also focused on reducing paper waste after having to resort to renting a storage space in 2009 to store business paperwork. Since every order took four to six pages of paper to record, over the course of four years, the staff at found themselves with a room full of paperwork. To address this issue, the decision was made to go paperless and print all forms to PDF, storing them in the cloud. The company was also able to recycle all outdated paperwork and went from using an entire box of printer paper each month to using less than a ream a year. also has not had to purchase toner in three years, resulting in additional cost savings for the company.

“Being in an industry that is known for creating tremendous amounts of waste, we would like to be role models and help people understand that sometimes there are more important factors than the bottom line.” said Andrew Nolting, Sales Manager. “We could save some money going back to the old way of doing things, but we know that is not what is in the best interest of our industry, our customers, or our children.”

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