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April 22, 2013: A Green Business Approach to Celebrating Earth Day

Earth Day approaches so fast every year we often neglect to plan to celebrate the progress humanity has made in sustainability and awareness. As a business owner who works hard to be more environmentally responsible, now is the time to make proper plans for this day dedicated to saving the planet.

On April 22 for the last 43 years, environmentalists, naturalists and conservationists have come together to honor Mother Nature by educating the public on the importance of tuning into the future of a cleaner planet. Through the Clean Air Act, Clean Water Act, Endangered Species Act, Green School Campaigns and other actionable environmental movements, the Earth Day Network (EDN) has opened the eyes and hearts of people and businesses across the entire world.

While every day should be dedicated to earth’s preservation, don’t let this year’s Earth Day go by without doing your part.


You have planted roots into the greener business movement by taking small steps to reduce your carbon footprint. You should continually educate yourself, your employees, business partners, clients and potential customers on the importance of planet protection.

Getting down to the grass roots of Earth Day is a good addition to the education process.Earthday.org explains the effects of the 1970 environmental teach-in led by U.S. Senator Gaylord Nelson that established the Environmental Protection Agency (EPA). From that day forward, activists have discovered sustainability methods that will lead to a healthier, more livable and breathable world. Through the use of the sun, water, wind and soil, humanity could one day cease emitting toxic chemicals into the air.

How Will Your Company Celebrate?

  • Begin offering incentives to employees who carpool, bike or take public transportation to work.
  • Give green promotional products with your logo (aluminum water bottles, LED flashlights, bamboo pens).
  • Have a tree planting ceremony to help reduce greenhouse emission and offset pollution.
  • Order business cards with recycled paper versions.
  • Give cloth bags with your logo to the employees to reduce the use of plastic bags.
  • Plan a field trip to a local garden or a nature park in your area. Bring along a guide who can explain and identify plants and animal tracks.
  • Have an organic potluck lunch.

What Permanent Changes Can you Make?

  • Install permanent recycle bins for items beyond paper and plastic: electronics, batteries, clothing and other things people don’t know what to do with.
  • Offer special parking for green vehicles.
  • Give carpool, public transportation and biking incentives.
  • Change out light bulbs to energy saving LED versions.
  • Replace cleaning products with environmentally friendly versions.
  • Tap further into Internet resources to reduce the use of paper.
  • Refill ink cartridges instead of sending them to a landfill.

It’s no longer a question of “If” you will go green, it’s “how far will you go?” After you’ve met the environmental standards the law requires, kick it up a notch and go beyond compliance.

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