Companies in all industries are interested in finding green ways to conduct business. Going green is good for the company, good for the community, and good for recruiting if you know how to work with it. There are a few different ways to approach green recruiting, so choose the options that best match your capabilities and needs.
photo credit: thinkstockphotos.com
Here are four ways to be green when you recruit.
Make the positions you’re recruiting for more green. Speak with management at your company about turning some of your jobs into virtual positions. Many jobseekers are eager to have the option to work from home. Your company will save money by not having to provide office space and overhead for at-home employees. And without a daily commute, your new hires will release a lot less CO2 emissions into the air, and consume much less gas. You can also hire people to work from home in your emerging business markets, so you’ll expand your company’s footprint without wasteful additional office space. IBM lowered their real estate costs by $50 million through virtual positions, and the average real estate savings per full-time telecommuting employee, per year, is $10,000, according to Global Workplace Analytics.
Go green on your recruiting trips. If you’re a recruiter who travels a lot for work, consider substituting some of your air travel with video conference calls. Technology has greatly improved to help people connect virtually in a seamless way. You can conduct job interviews and even host recruiting events virtually. When you do have to travel, rent eco-friendly cars or take public transit, and stay in hotels that are environmentally-aware.
Use your company’s green efforts as a recruiting pitch. “Firms like Google, Timberland, and yes, even old-school General Electric have led the way by undertaking major efforts to make being environmentally friendly a critical element of their employment brand,” says Dr. John Sullivan at ERE.net. When you’re talking with potential candidates, include your environmental initiatives alongside benefits and perks.
Make your green efforts a major part of your recruiting materials. The careers page on your website, your job descriptions, and anywhere else that job candidates might be visiting should have information about your company’s green record. Include green awards, media mentions related to your environmental efforts, other related info. Especially if you’re recruiting a lot of younger professionals, Sullivan says, “It has become so important that even starting salaries take a back seat behind ‘greenness’ when students evaluate potential employers.”
The time is perfect to green your recruiting strategy. Almost half (49 percent) of companies promote their green agenda to attract environmentally-conscious employees, according to a survey from HR consulting firm Buck Consultants. That means green recruiting techniques can help your company stand out from the crowd. And these four tips will help both your company and the environment benefit.
Brie Weiler Reynolds is the Director of Online Content at FlexJobs and a contributing writer for 1 Million for Work Flexibility, the first national initiative to bring people together and create a collective voice in support of work flexibility. If you value flexible work options, join 1 Million for Work Flexibility to voice your support for work flexibility for all.