GBB Leadership
Green Business Bureau is lead by a group of passionate sustainable industry innovators with decades of experience building valuable sustainability, technology and business services companies.
About Green Business Bureau
From the start, Green Business Bureau has sought to change the world for the better through software that helps businesses become more sustainable. As a trusted authority in green business, we provide online solutions to help purpose-driven businesses of all sizes learn, prioritize, manage and certify green initiatives. Our customers use our sustainability framework and solutions to engage employees, manage their sustainability programs and become greener.
VISION
We envision a world where every business is environmentally and socially responsible.
MISSION
Our mission is to help companies become more sustainable efficiently and cost effectively.
VALUES
We balance profit and purpose. We put our employees and customers first and grow our business to create a virtuous cycle of doing more good for the planet and society while we grow.
Challenge
We understand that small and medium-sized businesses do not have the budget, resources and time that large corporations have to hire sustainability experts and consultants nor the time to develop custom software solutions for sustainability. Our goal is to provide online solutions that take the cost, complexity and time out of managing sustainability programs and certifications.
OUR SOLUTION
Our EcoAssessment™ and EcoPlanner™ online tools enable businesses to understand, prioritize, implement and certify green initiatives and sustainable business practices. As a trusted 3rd party, we provide businesses with an official online seal and EcoProfile™ to validate and promote their green commitments and accomplishments.
APPROACH
GBB believes that providing businesses with the right tools can help them inspire their employees to create an amazing culture that will drive their company’s sustainability efforts. Our approach encourages the buy in of all key stakeholders to drive positive and demonstrable operational change by making it easy to track, measure and certify results through a common sense framework, shared KPI’s and shared accountability.
BENEFITS
Our members have shown that green business practices improve operational efficiency, reduce operational costs, elevate their brand, improve their reputation, retain employees, attract customers and drive sales.
WHY DO COMPANIES JOIN GBB?
Guidance & Recognition
See how members use our EcoAsessment, EcoPlanner and EcoScorecard software to manage their sustainability programs. With the help of GBB’s online tools, plans, and guides, employees can now drive the green cause at your company without expensive consultants.
Causes
At GBB we think it is critical not just to talk about our core values but to demonstrably practice them. We are proud to give back to both our local and global community by being part of 1% for the Planet and donating to causes that are important to us.
National Young Farmers Coalition
A national advocacy network of young farmers fighting for the future of agriculture. NYFC seeks to change policy, build networks, and provide business services to ensure all young farmers have the chance to succeed.
Woods Hole Oceanographic Institution
The world's leading, independent non-profit organization dedicated to ocean research, exploration, and education. Working to push the boundaries of knowledge about the ocean to reveal its impacts on our planet and our lives.
Elevate Youth
Elevate Youth works to empower youth from underserved neighborhoods through regular outdoor experiences with the support of positive adult role models.
GBB is a Carbon Neutral Business
In addition to our other sustainability efforts, GBB is proud to be a carbon neutral business. We have partnered with Aclymate, to measure and offset the carbon footprint of our business operations.
Thomas Permatteo
CEO
Tom is the President of the Green Business Bureau and is responsible for the direction and operations of the company. He has been a leader in the Green business community for over ten years and is passionate about bringing practical sustainability solutions to the small business community. He is also a Co-Founder of IzzitGreen Business Rewards. Prior to embarking on his Green initiatives Tom spent over twenty five years in the Technology industry in sales and management. He is an active advisor to several technology start up companies.
Bill Zujewski
CHIEF MARKETING OFFICER
Bill is the Chief Marketing Officer of the Green Business Bureau and is responsible for building the company’s brand and promoting the value of being a certified green business and GBB community member. He is passionate about helping small businesses get greener to make the world a safer and better place. Bill has over 25 years of global marketing experience and has a proven track record of bringing game-changing offerings to market. Before joining GBB, he held executive leadership positions at Tulip, PTC, Axeda, Oracle, ATG, eDocs and BroadVision.
Peter Hughes
CHIEF PRODUCT OFFICER
Peter is the Chief Product Officer of the Green Business Bureau with responsibility for designing, building and maintaining GBB’s website and applications, including GBB’s industry-leading EcoAssessment and EcoPlanner tools. He has been a leader in developing technologies that help small companies realize their sustainability vision and goals for over ten years, both with GBB and previously as a founder of IzzitGreen Business Rewards. Prior to embarking on his green initiatives, Peter spent over 15 years in consulting and product development leadership roles for a range of software and technology services startups.
Julie Craighill
CHIEF SUSTAINABILITY OFFICER
Julia is the Chief Sustainability Officer of the Green Business Bureau and is responsible for the company’s sustainability program and services. A frequent speaker and prolific author on issues of sustainability and resiliency, Julia is known for her solid, pragmatic guidance that helps organizations make the leap from good intentions to long-term, profitable performance. Since starting Ensight Consulting seven years ago, Julia has helped dozens of companies, from large multi-national corporations to a two-person yoga studio, reduce their environmental impact and demonstrate corporate responsibility. And to extend offerings beyond those that want bespoke consulting, she created the Green Office Academy to provide affordable and flexible online courses on how to create a planet-worthy workplace.
Maggie Okponobi
VICE PRESIDENT OF MEMBER SUCCESS
Maggie’s career started in the education sector as a teacher before committing to the Peace Corps and educational development in The Gambia, where she helped establish an Early Childhood Education school that now is serving 265 students in counting. After returning to the U.S., Maggie worked as Funding Coordination Manager at School Specialty, a company that provides necessary educational supplies for schools, and helped transform the company into a successful sustainable organization. Now Maggie has joined our Green Business Bureau family as the Vice President of our Member Success Program. With Maggie’s diverse experience in education, environmental science, and program management, plus exceptional interpersonal skills, she seeks to form lasting relationships with key opinion leaders to make plans into a reality.
Jane Courtnell
MARKETING DIRECTOR
Jane is the Marketing Director at the Green Business Bureau. Jane believes marketing is a powerful tool for communicating sustainability and promoting green business solutions. Jane’s passion for environmental sustainability started during her biology degree at Imperial College London, where she then continued her studies at Imperial’s Business School to think about sustainability in a business sense. Jane has an enthusiasm for science communication and how biology can be used to solve business issues, such as employee wellbeing, culture, and of course, business sustainability.
Kevin Ng
FINANCE
Kevin manages GBB member profiles and continually seeks to ensure every member take advantage of all the tools and benefits GBB certification can provide. Kevin firmly believes that the principal key for a company’s sustainability lies within the framework commonly known as the triple bottom line, ie. Profit, Planet, and People. Kevin has been on a social mission throughout his career, has a graduate degree in industrial/organizational psychology, and enjoys using public transportation.
GBB Member Advisory Council
Green Business Bureau is fortunate enough to have amazing sustainable businesses as members. Our GBB Member Advisory Council consists of executives and managers from over a dozen companies. We meet regularly and collaborate on strategic and tactical topics including sustainability vision, mission, values, creating a green culture, employee engagement, policies, programs, new green business initiatives. We focus on finding ways for our companies and employers to become more sustainable and use their business as a force for good. Here are some of the current members of our member advisory council.
Christian Møller-Holst
Goodwings
CEO & Founder
Alexander Register
CyberArk
Corporate Development and Strategy
Kaytlin Moeller
Fenix Outdoor
Sustainability Manager
Lynda Kuechle
Martinrea International
Senior Accounting Analyst
Christian Moore
Concentric Advisors
Director Special Projects
Matthew Hare
Hit Promotional Products
Vice President of Environmental, Health and Safety
Kierstan Thomann
Shutterfly, Inc.
Corporate Sustainability Manager
Genevieve Belec
C&C Packing
Directrice Principale des Ressources Humaines
Stephen Thomas-Schulere
Balboa Travel
Senior Vice President, Strategic Solutions
Lindsay Lewis
Sintavia
Marketing Manager
Michelle Coleman
GCX
Human Resource Manager
Michele Moore
Watson Gloves
Corporate Social Responsibility
OUR INTERNSHIP PROGRAM
Hiring college students and jump starting their careers is part of our core mission.
Every year we hire interns from around the world to help us develop content, define new green initiatives, improve our solutions, support our members and evangelize sustainability. These Green Ambassadors are critical to our success and have an impactful role here. You can learn more about the role and responsibilities here.
If you are passionate about protecting the planet and are interested in working with us to make the business world more sustainable, eMail us at interns@greenbusinessbureau.com or contact us.
