GBB membership offers the most recognized and trusted online green business certification program available for small and medium-sized businesses seeking market recognition for their commitment to sustainable business practices.

Green Business Bureau’s globally recognized and unique self-paced certification process credits member businesses for green efforts already completed, while empowering further improvement through step-by-step guides for implementing green best practices.

The Green Business Bureau program is based on the concept that good business and green business go hand-in-hand. All initiatives are money saving and deliver significant return on investment that empower member companies to grow stronger and healthier every day.

GBB Leadership

Green Business Bureau is lead by a group of passionate sustainable industry innovators with decades of experience building valuable sustainability, technology and business services companies.

Thomas Permatteo
CEO

Tom is the President of the Green Business Bureau and is responsible for the direction and operations of the company. He has been a leader in the Green business community for over ten years and is passionate about bringing practical sustainability solutions to the small business community. He is also a Co-Founder of IzzitGreen Business Rewards. Prior to embarking on his Green initiatives Tom spent over twenty five years in the Technology industry in sales and management. He is an active advisor to several technology start up companies.

Bill Zujewski
CHIEF MARKETING OFFICER

Bill is the Chief Marketing Officer of the Green Business Bureau and is responsible for building the company’s brand and promoting the value of being a certified green business and GBB community member.  He is passionate about helping small businesses get greener to make the world a safer and better place.  Bill has over 25 years of global marketing experience and has a proven track record of bringing game-changing offerings to market.  Before joining GBB, he held executive leadership positions at Tulip, PTC, Axeda, Oracle, ATG, eDocs and BroadVision.

Peter Hughes
CHIEF PRODUCT OFFICER

Peter is the Chief Product Officer of the Green Business Bureau with responsibility for designing, building and maintaining GBB’s website and applications, including GBB’s industry-leading EcoAssessment and EcoPlanner tools. He has been a leader in developing technologies that help small companies realize their sustainability vision and goals for over ten years, both with GBB and previously as a founder of IzzitGreen Business Rewards. Prior to embarking on his green initiatives, Peter spent over 15 years in consulting and product development leadership roles for a range of software and technology services startups.

Amanda Johnson
MARKETING

Amanda Johnson joined GBB in 2017 to focus on content development and distribution, as well as help manage marketing campaigns. Her desire to work for businesses that are making a positive impact in the world, especially in the green space, drove her to join the team, bringing more than 10 years of marketing experience. Prior to joining GBB, Amanda managed social media, communications and marketing efforts for a number of well-known brands, including TripAdvisor and Zipcar. She has a degree in Journalism from San Diego State University and earned her MBA from Boston College in 2013.

Kent Shanklin
BUSINESS DEVELOPMENT

Kent is Vice President of Business Development and Channels for the Green Business Bureau and is passionate about bringing the Green Certification message to the market. He has been involved with promoting corporate sustainability initiatives for ten years and was formerly a Sales and Management Advisor to IzzitGreen Business Rewards. Prior to entering the Green space, Kent spent several decades as a software technology sales executive.  He and his wife own a small wine brand in Napa, California, and are proud members of Green Business Bureau.

Kevin Ng
COMMUNITY & SUPPORT

Kevin manages GBB member profiles and continually seeks to ensure every member take advantage of all the tools and benefits GBB certification can provide. Kevin firmly believes that the principal key for a company’s sustainability lies within the framework commonly known as the triple bottom line, ie. Profit, Planet, and People. Kevin has been on a social mission throughout his career, has a graduate degree in industrial/organizational psychology, and enjoys using public transportation.